Does Big Data Have a Pivotal Role in the Future of Customer Experience?

By James Warner

JUNE 9, 2019 | ASCEND CURATED ARTICLE

“Big Data plays a major role in enhancing the customer experience that a company offers. With the help of Big Data, companies can understand their customers better.”

In this article, James Warner, highlights two roles in how Big Data can help improve the customer experience.

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“Your customers have been trained by companies like Amazon, Uber, and others that have disrupted their competition (and even entire industries) by creating a better customer experience (CX).”

“Big Data plays a major role in enhancing the customer experience that a company offers.”

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