When You Think Journey Marketing, Think Ascend

Why? We’re experienced in all things journey-related, from initial strategy to full implementation and optimization of journey programs. We’re at the forefront of cutting-edge journey technology that enables deeper customer engagement. And simply, Ascend does what journey marketers need most to be successful – we design and deliver great customer experiences that boost sales, reduce churn and build business.

Exceptional
Journey Expertise

JOURNEY MARKETING

Journey Marketing 101

5.22.2019 | RICH HERBST
THE NUTS AND BOLTS OF THE POWERFUL, PERSONAL TOUCH

You’ve probably heard the term ‘journey marketing’ along with some of (okay, lots of) the buzz that surrounds it. So what’s behind the growing interest in journey marketing?

Journey Marketing 101 - Woman pointing at a whiteboard
JOURNEY MARKETING

Journey Marketing 101

4.19.2019


By Rich Herbst
THE NUTS AND BOLTS OF THE POWERFUL, PERSONAL TOUCH

You’ve probably heard the term ‘journey marketing’ along with some of (okay, lots of) the buzz that surrounds it. So what’s behind the growing interest in journey marketing?

Ascend Journey Marketing Interest Engagement and Experience

Deeper into the Journey

Interested in more in-depth learning about the journey approach and its growing impact on marketing practice across industries? Ascend has built a vast library of informative articles and thought-leading views on journey marketing’s trends and advances, all housed in The Frontier of Journey Marketing pages on our site.

Whether you’re a journey veteran, mar-tech professional or skilled marketer curious to learn how journey marketing can move the needle in your business, you’ll find topics that enlighten and inspire in this trove of current journey intelligence:

GETTING
STARTED

 
STRATEGY

 
DATA

JOURNEY
ARCHITECTURE

TECHNOLOGY

ANALYSIS &
OPTIMIZATION

The Ascend team is regularly updating our archived content to help you stay on top of the latest thinking and developments in journey marketing. We hope you’ll dive in and come back often.