Mary Meeker: Social Media Usage is Flat Globally, Mobile Ad Spend Continues to Climb

By Amy Gesenhues

JUNE 12, 2019 | ASCEND CURATED ARTICLE

According to Mary Meeker’s annual internet report, internet usage continues to grow but social media usage has plateaued.

In this article, Amy Gesenhues summarizes the data. Even though there “is not a lot of granular data to be gleaned from the report as far as market intelligence,…it does offer marketers a high level overview of what’s happening online from a global perspective.”

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According to Mary Meeker’s annual internet report, internet usage continues to grow but social media usage has plateaued.

“Big Data plays a major role in enhancing the customer experience that a company offers.”

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