August 2024

Tracy Smith

Tracy Smith has over two decades of experience at Fortune 100 tech companies. She has managed teams in marketing strategy, product development, and campaign management – all with an eye towards impactful value realization. Tracy’s experience includes marketing for telecom, data center, cloud, and SaaS portfolios. Her natural curiosity embraces modern technologies, and she thrives on the challenge of making tech approachable for customers.

Colleagues would say Tracy is an upbeat person who seeks out complex problems. She utilizes her MBA and Lean Six Sigma Certification to craft unique solutions that transform ineffective processes. Success for Tracy has come with industry accolades including the ANA Email Marketer of the Year and the Hermes Platinum Award for Global Campaign Strategy. Her philosophy is to focus on an exceptional customer experience, which she believes is the cornerstone of a company’s success.

On a personal note, Tracy is an avid traveler who enjoys museums, historical tours, and local cuisine. For adventure, she likes riding rollercoasters and freediving.

Ekaterina Konovalova

Ekaterina is a seasoned digital marketing professional with over 15 years of experience in managing cutting-edge, award-winning social media and digital marketing campaigns, including several Fortune 500 clients. Her expertise spans a variety of industries, where she has consistently delivered exceptional results through innovative strategies and a keen understanding of market dynamics.

The combination of Ekaterina Konovalova’s wealth of international experience and curiosity as a social scientist distinguishes her from many other professional marketers. Ekaterina earned her undergraduate degree in Advertising from the Kuban State University of Technology, Krasnodar, Russia. She also earned two master’s degrees: a Master of Arts in Community Social Psychology from the University of Massachusetts at Lowell and a Master of Arts in Advertising from the University of Texas at Austin.

Ekaterina has held several leadership positions at the American Marketing Association, where she has influenced and inspired marketing professionals nationwide. Her passion for digital marketing, coupled with her strategic vision and leadership skills, makes her a sought-after expert in the field.

Lorena Harris

Lorena Harris’ career highlights include 30 years progressive marketing leadership across B2B marketing disciplines. With expertise in ABM, customer experience marketing and demand generation, Lorena has led dozens of enterprises through transformational initiatives.

Other strengths include product marketing and portfolio management experience, MarTech and Marketing Ops optimization, sales enablement and research-based thought leadership. Lorena resides in Atlanta and is an active B2B Marketing thought leader, speaker and blogger.