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When marketers talk about “the website,” they increasingly mean a connected system that feeds many surfaces: sites, apps, social platforms, marketplaces, and now AI assistants. Fabio Fiss, Vice President of Digital Experience and Technology at Mod Op, has spent two decades building those systems. In a recent conversation with the Martechify team, he outlined where web development is headed, how WordPress and Shopify are evolving, and how teams can adapt their operating models for an AI-first world.
