
By Scott Robinson
JUNE 7, 2019 | ASCEND CURATED ARTICLE
“An essential tool in customer journey mapping is the creation of a customer persona. And while it’s common to include some demographic data in a persona, it’s important to understand that the person itself is not simply a demographic representation. The persona is a tool for understand what makes an individual tick.”
In this article, author Scott Robinson discusses “five steps to creating customer journey maps using data from buyer personas.”
Chris Lewis With over 25 years of experience with Verizon, Chris is a customer-centric sales and marketing leader experienced in the development and nurturing of
An essential tool in customer journey mapping is the creation of a customer persona. And while it’s common to include some demographic data in a persona, it’s important to understand that the person itself is not simply a demographic representation.