JOURNEY ARCHITECTURE

5 Tips for Creating Customer Journey Maps from Buyer Personas

By Scott Robinson

JUNE 7, 2019 | ASCEND CURATED ARTICLE

“An essential tool in customer journey mapping is the creation of a customer persona. And while it’s common to include some demographic data in a persona, it’s important to understand that the person itself is not simply a demographic representation. The persona is a tool for understand what makes an individual tick.”

In this article, author Scott Robinson discusses “five steps to creating customer journey maps using data from buyer personas.”

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Chris Lewis With over 25 years of experience with Verizon, Chris is a customer-centric sales and marketing leader experienced in the development and nurturing of

An essential tool in customer journey mapping is the creation of a customer persona. And while it’s common to include some demographic data in a persona, it’s important to understand that the person itself is not simply a demographic representation.

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