By Gary DeAsi
JANUARY 11, 2017 | ASCEND CURATED ARTICLE
What keeps your customers up at night? What motivates them to get out of bed in the morning? What are the common problems and pain points customers experience that your product/service can help alleviate? Gary DeAsi, B2B Digital Marketer and Director of Demand Generation, asks the tough questions in his listicle focused on reaching clear understanding of the B2B customer journey.
As Gary DeAsi explains, “When people talk about understanding the B2B customer journey, it seems to me that the majority of the time we tend to do so primarily in the context of stages – the various phases customers encounter at different points throughout their journeys.”
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