7 Customer Journey KPIs You Should Care About

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7 Customer Journey KPIs You Should Care About

By Mindtouch Digital

FEBRUARY 1, 2018 | ASCEND CURATED ARTICLE

Your customers interact with you in a number of ways. It’s nebulous. It’s non-linear. And the more customer touchpoints you have, the more involved customer journey mapping becomes.

There are plenty of approaches to mapping customer experience. As part of your approach, be sure to take a look at the following customer journey KPIs. These reliable indicators can provide insights into how your team can improve the customer journey overall.

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