By Mindtouch Digital
FEBRUARY 1, 2018 | ASCEND CURATED ARTICLE
Your customers interact with you in a number of ways. It’s nebulous. It’s non-linear. And the more customer touchpoints you have, the more involved customer journey mapping becomes.
There are plenty of approaches to mapping customer experience. As part of your approach, be sure to take a look at the following customer journey KPIs. These reliable indicators can provide insights into how your team can improve the customer journey overall.
Data is one of the biggest buzzwords in marketing right now. Every organization is aiming to collect as much data on their customers as they can to try to better understand them.