Align Your Marketing Org with Intelligent and Integrated Marketing Campaigns

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Align Your Marketing Org with Intelligent and Integrated Marketing Campaigns

By Kevin Bobowski

DECEMBER 6, 2017 | ASCEND CURATED ARTICLE

With so many ways to reach customers in today’s world of marketing, Kevin Bobowski of Marketing Land, assesses integration as being the key to seamless optimization and efficiency within a marketing department. Smart content creation, combined with strong knowledge of your segment audience is the perfect recipe for a successful integrated marketing campaign.

As Marketing Land explains, “Mention the idea of integrated campaigns to a group of marketers, and you’ll get a wide range of opinions. Some marketers love them and aspire to launch and deliver great integrated campaigns. But others think of old-school, slow-moving campaigns — à la TV or radio ads when “Knight Rider” was the rage.”

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