By Kevin Bobowski
DECEMBER 6, 2017 | ASCEND CURATED ARTICLE
With so many ways to reach customers in today’s world of marketing, Kevin Bobowski of Marketing Land, assesses integration as being the key to seamless optimization and efficiency within a marketing department. Smart content creation, combined with strong knowledge of your segment audience is the perfect recipe for a successful integrated marketing campaign.
As Marketing Land explains, “Mention the idea of integrated campaigns to a group of marketers, and you’ll get a wide range of opinions. Some marketers love them and aspire to launch and deliver great integrated campaigns. But others think of old-school, slow-moving campaigns — à la TV or radio ads when “Knight Rider” was the rage.”
We are now more connected than ever which has provided organizations great opportunities to connect their brands with more customers. We’ve curated top trends and insights about the role of social media during COVID-19.