STRATEGY

Are You Providing a Frictionless Customer Experience?

By Shep Hyken

JUNE 9, 2019 | ASCEND CURATED ARTICLE

“Your customers have been trained by companies like Amazon, Uber, and others that have disrupted their competition (and even entire industries) by creating a better customer experience (CX). That better CX is due to an experience that has less friction or hassle.”

In this article, Shep Hyken states that “the goal is to eliminate friction – to make things easier for the customer” and for your employees in order to provide better customer experience. 

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