By Ascend Marketing
FEBRUARY 27, 2019 | NEWS
GRAPEVINE (TX) – Ascend Marketing has been named a finalist in the Long Term Strategy category of The Drum Marketing Awards USA.
The Drum Marketing Awards recognizes the best in marketing in the US and Canada. This year’s judges included international marketing executives from Pinterest, Microsoft Madison Square Garden Company, and CA Technologies among others. The full list of 2019 nominations in all 38 categories is available here.
Ascend Marketing nominated Verizon Firm Price Quote Journey Marketing program for the award. The Firm Price Quote program had previously been a successful acquisition strategy, with email communication being a key part of the sales process. The shift to a journey marketing strategy for the program allowed the ability to learn from and react to each prospect’s behavior on a much more granular level. By monitoring user behavior and activating highly targeted and relevant emails and call center channels, the Ascend team was able to significantly increase engagement and double sales for an already successful program.
The campaign delivered a 126% increase in sales, yielding a 586% ROI.
Ascend Marketing is an expert in the customer engagement arena, providing a range of services including data, digital marketing, creative services, and technology. Founded in 2004, Ascend employs about 60 professionals and serves companies that range from well-funded startups to the Fortune 100. Its successful approach helped the company earn a spot in the Inc. 5000 as one of America’s Fastest Growing Private Companies two years in a row.
Ascend Marketing CEO, Rich Herbst, was named 2019 Entrepreneur of Excellence in the Media/Communications/PR category by Fort Worth Inc. Magazine at their awards dinner on May 9 in Fort Worth.