By Ascend Marketing
JULY 23, 2018 | NEWS
GRAPEVINE (TX) – Ascend Marketing has been named a finalist in the Best Marketing Automation in Content Marketing category of 2018 Content Marketing Awards.
The award was for the Quantum Upgrade Journey Marketing campaign that Ascend designed and executed with Verizon. Targeted at Verizon’s business customers, the campaign was designed to drive engagement, build relationships with clients and collect customer information to deliver a more relevant targeting for future Quantum programs. Using customer data segmentation and continuous variable testing, our custom-designed Journey Marketing platform automatically served the best-performing email and landing page combinations to generate more upgrades.
The campaign delivered a sales increase of 336% with an 877% ROI.
“These results are a reflection of the excellent partnership we have with our Verizon teammates,” said Rich Herbst, CEO of Ascend. “This collaboration along with the outstanding performance of our journey platform delivered remarkable results.”
Other finalists in the award category include Philips Lighting by Engagement Factory, Position2, and SAP Ariba. The category winner was Ingredion by Stein IAS.
The Content Marketing Awards Program, recognizing the top results for the year in print and digital content marketing, is produced by the Content Marketing Institute. This year’s panel of all-star judges reviewed more than 1,100 entries to choose the best of the best in content marketing excellence, recognizing all aspects of content marketing, from strategy to distribution, and from editorial to design. The full list of 2018 winners and finalists in all 92 categories is available at https://www.contentmarketingawards.com/2018-winners/.
Ascend Marketing is an expert in the customer engagement arena, providing a range of services including data, digital marketing, creative services, and technology. Founded in 2004, Ascend employs over 50 professionals and serves companies that range from well-funded startups to the Fortune 100. Its successful approach helped the company earn a spot this year in the Inc. 5000 as one of America’s Fastest Growing Private Companies.
Ascend Marketing CEO, Rich Herbst, was named 2019 Entrepreneur of Excellence in the Media/Communications/PR category by Fort Worth Inc. Magazine at their awards dinner on May 9 in Fort Worth.