Ascend Marketing has been named a finalist in the B2B Branding and B2C Social Media categories at the 2019 DFW AMA Marketer of the Year Awards.

B2B Branding: The CMI Group Brand Refresh

The B2B Branding opportunity involved creating a vibrant and progressive brand for The CMI Group, a 34-year-old B2B company that specializes in contact center and receivables management. Ascend Marketing helped The CMI Group successfully adopt the rebrand and apply new messaging across all digital and traditional media channels, including the website, social media, email marketing, trade shows and event marketing, collateral, promotional materials and buildings.

The CMI Group expanded its corporate offices to three locations in Plano, Coppell and downtown Dallas at the end of 2018, increasing to nearly 90,000 square feet of operating space companywide. Each building now has new messaging and branding that inspires hundreds of employees to do great work and continue building strong relationships with their clients.