By Ascend Marketing
JULY 2, 2018 | NEWS
GRAPEVINE (TX) – Ascend Marketing has been honored by the 28th Annual PRO Awards with a silver in the B2B Marketing Campaign category.
The award was for the Quantum Upgrade Journey Marketing campaign that Ascend designed and executed for Verizon. The campaign delivered a 336% increase in sales, yielding an unprecedented 877% ROI.
Targeted at Verizon’s business customers, the campaign was designed to drive engagement, build relationships with clients and collect customer information to deliver a more relevant targeting for future Quantum programs. Using customer data segmentation and continuous variable testing, our custom-designed Journey Marketing platform automatically served the best-performing email and landing page combinations to generate more upgrades.
“We are really excited about this award,” said Rich Herbst, CEO of Ascend. “It was an outstanding partnership with our Verizon teammates, and we’re excited that our journey platform is getting some accolades.”
The list of the award winners includes brands like Google, Amazon, Marriott, PepsiCo, American Airlines, and many other Fortune 500 companies and their marketing partners. The full list of Pro Award recipients is available at http://www.chiefmarketer.com/jack-morton-takes-top-honors-2018-pro-awards-gala/.
Ascend Marketing is an expert in the customer engagement arena, providing a range of services including data, digital marketing, creative services, and technology. Founded in 2004, Ascend employs over 50 professionals and serves companies that range from well-funded startups to the Fortune 100. Its successful approach helped the company earn a spot this year in the Inc. 5000 as one of America’s Fastest Growing Private Companies.
Ascend Marketing CEO, Rich Herbst, was named 2019 Entrepreneur of Excellence in the Media/Communications/PR category by Fort Worth Inc. Magazine at their awards dinner on May 9 in Fort Worth.
Ascend Marketing won the 2019 AMA DFW Marketer of the Year award in the B2C Social Media category.