By Goldie Chan
MAY 31, 2019 | ASCEND CURATED ARTICLE
“Customer data and analytics is a deeply important part of a brand story. Allowing the data to be seen and understood across a brand, without vanity metrics or focusing only on a small portion of a customer journey will build a more fleshed-out and intelligent brand.”
In this article, Goldie Chan shares four ways on “how to transition data into insights to build your brand.”
Inside IncubatorCTX, at the Austin campus of Concordia University, four industry panelists display — through thumbs-down and thumbs-sideways — their mixed feelings about the state of marketing technology today.
We recently hosted a marketing technology panel at our headquarters office in Grapevine, Texas, inviting senior executives and practitioners from around the DFW Metroplex to deeply explore marketing automation challenges and solutions.