DATA

Building by the Numbers: When Analytics Tell a Brand Story

By Goldie Chan

MAY 31, 2019 | ASCEND CURATED ARTICLE

“Customer data and analytics is a deeply important part of a brand story. Allowing the data to be seen and understood across a brand, without vanity metrics or focusing only on a small portion of a customer journey will build a more fleshed-out and intelligent brand.”

In this article, Goldie Chan shares four ways on “how to transition data into insights to build your brand.”

RELATED STORIES

As more organizations continue to dedicate extensive resources towards adtech, it is crucial to evaluate the key features and benefits of major adtech platforms.

We sat down with Adelle Archer, CEO at Eterneva, to discuss how customer experiences are transforming the death care industry.

Shopping Basket