Building by the Numbers: When Analytics Tell a Brand Story

By Goldie Chan

MAY 31, 2019 | ASCEND CURATED ARTICLE

“Customer data and analytics is a deeply important part of a brand story. Allowing the data to be seen and understood across a brand, without vanity metrics or focusing only on a small portion of a customer journey will build a more fleshed-out and intelligent brand.”

In this article, Goldie Chan shares four ways on “how to transition data into insights to build your brand.”

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