Learn how new automation tools can simplify marketing tasks at all levels. Harness the full capabilities of AI for truly optimized customer experiences.
CDPs and What Customer-First Marketing Means in 2022
Customer-first marketing requires a deeper understanding of your audience. Start by asking a few questions about your overall strategy.
A Sit-Down in the C-Suite with Chelsea Mueller
We recently had an opportunity to sit down with Chelsea Mueller, CMO and e-commerce expert, to discuss how the role of CMO has evolved in retail.
Why Digital Marketers Need to Own Deliverability
Email marketing as a field is constantly changing and everyone needs to adapt. The ones who manage to do that can stay on top.
How to Calculate the Value of Customer Journey Orchestration
It is well understood that the better the data you have, the better the decisions you can make.
Need More Conversions? Improve the Customer Journey
What information is lacking in your marketing efforts that drives away leads? Where are consumers getting lost between the awareness and purchase stages of the buying process?