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Home » Thinking » Journey Architecture

Posts in category: Journey Architecture

Exec Round Table Series - Woman pointing at a whiteboard

Journey Marketing 101

05.18.2020
by Ascend Marketing Journey ArchitectureThinking

At its core, journey marketing is a transformational shift in how marketers do marketing, in how marketers reach their customers and the information they provide them.

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Hiking Journey

It’s All About the Journey

07.10.2019
by Ascend Marketing Journey ArchitectureThinking

These are exciting times for journey marketing. Not just an intriguing, ambiguous idea to most marketers anymore, journey marketing today is real-world strategy being deployed by many organizations across a diverse industry landscape.

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5 Tips for Creating Customer Journey Maps from Buyer Personas

5 Tips for Creating Customer Journey Maps from Buyer Personas

06.7.2019
by Ascend Marketing Journey ArchitectureThinking

An essential tool in customer journey mapping is the creation of a customer persona. And while it’s common to include some demographic data in a persona, it’s important to understand that the person itself is not simply a demographic representation.

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What You Need to Know About Customer Journey Orchestration Software

What You Need to Know About Customer Journey Orchestration Software

06.3.2019
by Ascend Marketing Journey ArchitectureThinking

“Customer journey orchestration engine software is designed to help organizations analyze customer interactions across multiple touch points, execute the best communications and predict future customer interaction.”

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How To Map The Emotional Journey Of Your Customer Experience

How to Map the Emotional Journey of Your Customer Experience

05.20.2019
by Ascend Marketing Journey ArchitectureThinking

Chief Research and Product Officer at Forrester, Cliff Cordon​​, said: “If brands want to break away from the pack and become CX leaders, they must focus on emotion.”

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Customer Journey Mapping

Nine Sample Customer Journey Maps – and What We Can Learn From Them

07.2.2018
by Ascend Marketing Journey ArchitectureThinking

A list of best practices in customer journey mapping along with examples make this article a good reference when planning a mapping effort.

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Customer Journey Mapping

Designing Customer Journey Maps: An Interview with Kris LaFavor

02.7.2018
by Ascend Marketing Journey ArchitectureThinking

This interview with a data visualization designer is a useful view into the journey mapping process.

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Customer Experience

Customer Journey Orchestration: The Evolution of Marketing Automation

07.25.2017
by Ascend Marketing Journey ArchitectureThinking

“The answer to automating your marketing while maintaining context—and a human touch—is customer journey orchestration.”

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Customer Journey Orchestration

Customer Journey Orchestration: Accordant on Finding a Path to Purchase

03.14.2017
by Ascend Marketing Journey ArchitectureThinking

Author Michael Catford describes customer journey orchestration as having a “choose your own adventure” style. The power of providing a seamless customer experience can allow your customers to choose their own path to purchase.

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Journey Design Architecture

Designing and Starting Up a Customer Experience Transformation​

03.1.2016
by Ascend Marketing Journey ArchitectureThinking

Does your company have a game plan to achieve success with your customer journey? Design an architecture that will help your business improve its customer engagement strategy.

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