“A strong and consistent brand can do wonders for your business. “
5 Tips for Creating Customer Journey Maps from Buyer Personas
An essential tool in customer journey mapping is the creation of a customer persona. And while it’s common to include some demographic data in a persona, it’s important to understand that the person itself is not simply a demographic representation.
Toyota’s New Augmented Reality Shopping Experience: A Shift in the Car Buying Journey?
“Toyota’s immersive AR experience will bring virtual vehicles to consumers across the United States so they can experience them up close and person.”
How Customer Journey Mapping Improves Customer Experience
Today, marketers must do more than develop a creative customer experience that incites a desirable emotional response from their audience through one touch point.
Seven Steps for Bringing Design Thinking to Your Sales Processes
“[M]ost enterprise sales processes are still structured as processes; a series of transactional steps organized around your sales flow as you move a customer through your funnel or pipeline from “lead” to “prospect” to “opportunity” and so on.
New Marketing Tactics to Reinvent Effective Customer Engagement
“As the proliferation of channels and demand for custom-tailored experiences continues to grow, traditional, one-size-fits-all marketing campaigns that companies have relied on for decades are quickly becoming dated.”
What You Need to Know About Customer Journey Orchestration Software
“Customer journey orchestration engine software is designed to help organizations analyze customer interactions across multiple touch points, execute the best communications and predict future customer interaction.”
Building by the Numbers: When Analytics Tell a Brand Story
“Customer data and analytics is a deeply important part of a brand story.”
Why Digital Marketers Need to Own Deliverability
Email marketing as a field is constantly changing and everyone needs to adapt. The ones who manage to do that can stay on top.
What is Marketing Automation & How Does it Help Marketers?
“The buyer journey is no longer a straightforward phenomenon. Its complexity increases as new marketing channels are introduced.”