Insights for aligning sales and marketing
Organizations now have access to an abundance of data about their customers – so much so that Marketing and Sales teams are often overwhelmed with the data and may not be utilizing it efficiently.
65 questions for understanding the B2B customer journey
Understanding that customers engage with your brand in stages is half the battle, as Gary DeAsi wrote in his Customer Journey Marketer Blog. The other half is mapping and delivering specific journeys for your best targets, a process which is increasingly enabled by MarTech.
