Campaign Elevation Strategist

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Campaign Elevation Strategist

We are:

A people-driven marketing services organization committed to technology-enabled campaign elevation. Since 2004, we’ve been trusted as the plugged-in partner for digital transformation, campaign execution, strategy, and end-to-end data orchestration for the global Fortune 500, emerging businesses, and non-profits.

Trust drives all that we do. Ascend’s ethics-first mission is to enrich the lives of the clients we serve and lead the charge in an ever-changing marketing landscape. Recognized by the Inc. 5000 as one of the fastest-growing companies, we’re looking to grow our team with great talent like you.

You are:

Curious. Hands-on. A fan of many hats (and probably already wearing them). A proven expert with a unique blend of marketing experience spanning demand and revenue generation, marketing automation, content strategy, paid media, social media, analytics, web strategy, user experience, and anything on marketing’s cutting edge. You love doing great work with great clients of all sizes and a small but mighty team matching your pace and energy.

What you will do:

  • Innovate and implement new marketing approaches, processes, and optimization techniques to better engage customers and achieve impactful results through marketing automation platforms such as Marketo, Pardot, HubSpot, and Adobe Campaign
  • Plug in directly alongside client teams to support full lifecycle marketing including scoring methodology, content/channel recommendations, audience analysis, and digital strategy
  • Be a resource and advocate for best practices in A/B testing, communication composition, and program setup
  • Hands-on support in the execution of strategies, tactics, and reporting from simple email blasts to complex customer journey experiences
  • Be encouraged and empowered to constantly learn and grow through company-sponsored training resources and a supportive team.

Preferred Qualifications:

  • 5+ years marketing experience
  • Proficiency in marketing automation platforms such as Marketo, Pardot, HubSpot, Adobe Campaign
  • Extremely organized and detail-oriented, with ability to balance strategy and tactics
  • Robust analytical skills - can digest large amounts of data, identify significant trends, pursue the most important questions, and take action
  • Excited by and interested in emerging marketing technologies and trends
  • Adept with audience segmentation and management
  • Innovative, creative thinker and problem solver
  • Strong writing skills and experience creating marketing content
  • Demonstrably capable managing SEM/SEO
  • Proficient in Google Web Suite (Analytics, Tag Manager, Data Studio, etc.)
  • Strong knowledge of social media strategy & execution
  • Knowledge of web/email development technologies (HTML5, CSS, JavaScript) a plus
  • Salesforce CRM experience a plus
  • Marketo Certified Expert/Associate a plus (or near immediate path to certification)

Ascend Marketing

Based in Texas (DFW and Austin), Ascend Marketing is a technology solutions partner with Adobe, Marketo, HubSpot, and Kitewheel serving clients such as Verizon, Nokia, and SMU, among many others. For awards, recognition, and additional information, visit our website.

Please email your resume and cover letter to careers@ascend-marketing.com.

Please note, being authorized to work in the U.S. is a precondition of employment for this position.

Apply
Martechify May Banner

Martechify May 2021 Teaser

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NEWS

Martechify Session Preview: Best Practices for Segmentation and Data Strategy

By Ascend Marketing

April 12, 2021 | NEWS

Data has become a crucial component in every organization’s marketing strategy. It is especially useful when devising marketing strategies, as well as developing audience segmentations. Resulting in a significant change in how organizations are relying on their collected data to learn about their audiences.

The next Martechify virtual forum on May 6th, “Advancing Ad Tech: Best Practices for Segmentation and Data Strategy,” will look at digital advertising technology and the best utilization of data for audience segmentation.

May 6th

RSVP

Martechify Virtual Forum

Best Practices for Segmentation and Data Strategy

Today, data drives almost every decision an organization makes. Focusing on the data available to your organization allows for optimization of your marketing processes and strategies to cater to the ever-changing demands of audiences. By completely understanding the complete picture of your customers – the who, what, where, when and why – your organization will be able to make better decisions on how to cater to specific audience segments.

More than ever, it is vital to understand the role data plays and drives decision within your organization. It is also key to stay up to date on the latest trends and best practices regarding data to make sure you are operating efficiently and effectively. The next Martechify session will cover:

  • Hearing insights from marketing leader peers on best practices for segmentation and data strategy.
  • Maximizing the full extent of the capabilities of Ad Tech.
  • Martech best practices from industry and thought leaders to apply to your business.

Why should companies care?

A new emphasis has been placed on organizations to ensure they are collecting as much data about their customers as possible, but the challenge begins when deciding what to do with it. It is easy to get overwhelmed with the sheer amount you can collect about a consumer, but to make it usable you need to apply proper audience data segmentation techniques. In 2020, HubSpot reported that almost 30% of marketers surveyed practiced audience segmentation strategies to enhance their email engagement. Implementing audience segmentation strategies provides strategic benefits to organizations, such as lead generation, improvement in customer engagement and brand loyalty, optimization of resource management, and an overall data-driven customer segmentation strategy.

Regardless of all the benefits of data segmentation, there are challenges presented such as utilizing your data to collect the right insights about your customers and having enough valuable and actionable data available. Some ways to overcome these challenges include enriching your data to qualify your audience, identifying the right segmentation criteria, segmenting data in real time, and prioritizing your segments based on their values. We will be covering these trends and challenges, as well as discussing solutions in our next virtual forum.

Join us on May 6th at 8:30–10 a.m. CT, for a conversation with industry leaders on best practices and use cases for segmentation and data strategy within digital advertising technology.

Martechify Virtual Forum

Advancing Ad Tech: Best Practices for Segmentation and Data Strategy

May 6th, 8:30 - 10:00 AM CT

RSVP

Session Recap: The Role of MarTech in Post-COVID Recovery

Our latest Martechify session explored how organizations have shifted their marketing strategies to better leverage martech tools throughout the COVID-19 crisis, as well as how industries are strategizing for post-COVID recovery. Martech leaders – Holly Moreland, Director of Customer Engagement Platforms and Martech at Hilton, and Brandy Butler, National Director of Marketing at Jason’s Deli – shared how their organizations pivoted to meet customers’ demands during the COVID-19 pandemic.

We created Martechify to be a growing and ongoing forum series with content that evolves and builds to bring additional value upon repeat attendance. Now that you’re all caught up, we’d love for you to join the conversation.

Join us at the next virtual forum on Thursday, May 6th from 8:30 to 10 a.m. CT:

RSVP
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Digital Marketing Specialist

by Uncategorized

Digital Marketing Specialist

Overview

The Digital Marketing Specialist role will research, strategize, implement, and collaborate on digital marketing technologies to support marketing stakeholders and clients. Other responsibilities include martech automation, CRM, web content management, and data analytics. Be ready to collaborate with multi-disciplinary teams, pay attention to detail, meet compliance standards, achieve marketing campaign goals, strive for excellence, and implement tactics to meet consumers where they are in the customer journey. 

You will work with some of the most talented and experienced marketing professionals supporting some of the largest and leading global marketing organizations. 

Major Duties and Responsibilities

  • Provide marketing automation and complex data strategy support to Marketing and Data/Insights teams
  • Utilize digital marketing tools to create and maintain audiences, data extensions and update subscriber lists and create segmentation groups
  • Develop relevant reports and dashboards
  • Support digital marketing platform reports and dashboards, customized objects, fields, record types, page layouts, workflows and validations
  • Monitor and analyze complex data sets for quality and integrity
  • Manage data migrations and data integrations
  • Optimize solutions for data utilization
  • Collaborate and train other team members

Required Skills and Experience

  • Bachelor’s degree in marketing, information technology, computer science or related field; 1-3 years of experience in marketing technology or digital marketing
  • Admin or expert level certifications plus 1-3 years of experience in marketing automation and/or CRM platform tools such as Marketo, Salesforce, HubSpot and Adobe
  • Experience in developing and optimizing Web Metrics with use of Web Analytics tools such as Google Analytics
  • Programming and coding languages such as HTML, CSS, SQL, Java, R and Python
  • Experience creating and maintaining web content across CMS platforms such as WordPress (FTP experience is a plus)
  • Experience with project and document management tools such as Google Drive and SharePoint
  • Proficient in Microsoft Word, Excel, and PowerPoint
  • Ability to convey technical information clearly and concisely to variety of audiences
  • Ability to translate marketing strategies into technical build requirements to deliver automated tactics
  • Must have superior communication skills, both written and verbal
  • Must be highly organized and self-motivated with a sense of urgency
  • Strong independent project management skills
  • Capable of handling multiple tasks with competing priorities under minimal supervision
  • Able to think critically and exercise independent judgment and discretion
  • Excellent attention to detail
Apply