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Journey Architecture
Customer Journey Orchestration: The Evolution of Marketing Automation
By Elizabeth Crouch
JULY 25, 2017 | ASCEND CURATED ARTICLE
“The answer to automating your marketing while maintaining context—and a human touch—is customer journey orchestration.” Author Elizabeth Crouch clearly outlines the significant advantages that AI-driven, omnichannel customer journey orchestration has over marketing automation. Discover how the power of customer journey orchestration can lead to smarter marketing decisions and stronger customer relationships.
As Harte Hanks explains, “If you can deliver more contextual, relevant interactions throughout the buyer’s journey, your customer will be more likely to engage with, purchase, and renew your product or service.”
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