By Jim Tincher
FEBRUARY 7, 2018 | ASCEND CURATED ARTICLE
This interview with a data visualization designer is a useful view into the journey mapping process. It spotlights key steps such as the whiteboarding session that kicks off the effort and also helps set expectations, for example, the number of revisions made to a journey map before it is final.
As Heart of the Customer explains, “We sat down recently to chat with Kris LaFavor, Heart of the Customer’s Data Visualization Designer, about her work designing journey maps.”
These are exciting times for journey marketing. Not just an intriguing, ambiguous idea to most marketers anymore, journey marketing today is real-world strategy being deployed by many organizations across a diverse industry landscape.
“Customer journey orchestration engine software is designed to help organizations analyze customer interactions across multiple touch points, execute the best communications and predict future customer interaction.”