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JOURNEY ARCHITECTURE
Designing Customer Journey Maps: An Interview with Kris LaFavor
By Jim Tincher
FEBRUARY 7, 2018 | ASCEND CURATED ARTICLE
This interview with a data visualization designer is a useful view into the journey mapping process. It spotlights key steps such as the whiteboarding session that kicks off the effort and also helps set expectations, for example, the number of revisions made to a journey map before it is final.
As Heart of the Customer explains, “We sat down recently to chat with Kris LaFavor, Heart of the Customer’s Data Visualization Designer, about her work designing journey maps.”
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