TECHNOLOGY

Five Ways to Use Interactive Technology to Create Great Customer Experiences

By Daniel Newman

MARCH 8, 2018 | ASCEND CURATED ARTICLE

“Who wouldn’t pop into their favorite coffee shop when they happen to be walking by and get and free mocha coupon?” From customer service robots to interactive dressing rooms, discover new ways to drive foot traffic and create a better customer experience using innovative technology.

As Converge explains, “If you’re still not sure whether technology is changing the business landscape, consider this: so far this year, nine retail chains have entered bankruptcy protection, and since October 2016, nearly 100,000 retail workers have lost jobs. The rise and ease of e-commerce have forced many retail businesses to re-think what it means to sell products—and how their customers want to buy them.”

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