By Greg Kihlstrom
OCTOBER 4, 2018 | ASCEND CURATED ARTICLE
“It is well understood that the better the data you have, the better the decisions you can make.”
According to David Linthicum, chief cloud strategy officer at Deloitte Consulting, the value of data integration is “access to near perfect information,” however; it’s more than just about integrating your marketing and communications.
In this article, Greg Kihlstrom discusses the value of orchestrating your customer experience which will allow “you to target the right customer, at the right time, with the best message…”