How to Incorporate Customer Journey Mapping Into Your Marketing Strategy

By Fahad Muhammad


“Customer journey mapping allows you to put yourself in your customer’s shoes and visualize how they get to know your product as they pass down from one phase of their journey to the next.” Author Fahad Muhammad breaks down the steps to predicting and influencing consumer behavior while confidently understanding the customer journey. Follow along on the path to a steady relationship with your customer with Muhammad’s stages of customer journey mapping.

As Instapage explains, “A marketer’s primary focus is to predict and influence customer behavior. Every buyer persona you create, every ad you promote, every landing page you publish and every email you send out has one primary goal – persuading visitors to act while predicting and preparing for the action they are likely to take next.”


We are now more connected than ever which has provided organizations great opportunities to connect their brands with more customers. We’ve curated top trends and insights about the role of social media during COVID-19.

Read the full recap of the recent Austin AMA panel focused on Digital Transformation.

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