Leveraging Social Media to Capture Customer Data and Fuel Journey Orchestration

By Mark Smith

JUNE 7, 2019 | ASCEND CURATED ARTICLE

“[Social media platforms] occupy a central place in the digital landscape and play an outsized role in the lives of the customers you serve. The goal…is to take advantage of the unique ability of these platforms to drive meaningful engagement with branded content, while at the same time using that engagement to invite more direct interaction with your brand.”

In this article, Mark Smith shows you how you can leverage social media as a gateway to your business.

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