By Mark Smith
JUNE 7, 2019 | ASCEND CURATED ARTICLE
“[Social media platforms] occupy a central place in the digital landscape and play an outsized role in the lives of the customers you serve. The goal…is to take advantage of the unique ability of these platforms to drive meaningful engagement with branded content, while at the same time using that engagement to invite more direct interaction with your brand.”
In this article, Mark Smith shows you how you can leverage social media as a gateway to your business.
We attended Tech Titans’ analytics and insights forum and discussed how organizations use big data to respond intelligently to customers’ needs and preferences.