Melissa Shumaker enhances demand gen and lifecycle campaigns for clients ensuring a consistent and meaningful experience throughout the entire journey. With a diverse marketing communications background in B2B and B2C, she uses her strategic approach and collaboration skills to add value by finding and integrating the customer’s voice to produce campaigns that drive results. She has experience working in several marketing automation platforms, is certified as a Salesforce Marketing Cloud Email Specialist and is currently working to add Marketo certification to her credentials. She also enjoys using her journalism degree to contribute copywriting and content as projects allow. Melissa is married to Mark and lives ridiculously close to the Grapevine office. They have two grown sons and recently filled their empty nest with six chickens who live contentiously with two dogs named Maggie and Cash. In her spare time, Melissa enjoys tending her garden to attract more butterflies and hummingbirds and taking long Griswold-style road trips to vacation in the mountains or visit the boys out of state.