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Adobe Certified Professional
Marketo Engage Business Practitioner
Melissa Shumaker specializes in enhancing demand generation and lifecycle campaigns for clients, ensuring a cohesive and meaningful experience throughout the entire customer journey. With a diverse background in B2B and B2C marketing communications, her strategic approach and collaboration skills add distinctive value by finding and integrating the customer’s voice into campaigns that drive results. Her career success is marked by continuously adding new expertise onto her skillset, including leveraging her journalism degree to contribute to copywriting and content and mastering multiple automation platforms. In addition to various content creation and digital marketing credentials, Melissa is an Adobe Certified Professional and has certifications in Salesforce Marketing Cloud and 6sense.
In her spare time, Melissa enjoys tending to her garden to attract more butterflies and hummingbirds, caring for her chickens and two labs, taking Griswold-style road trips with her husband to the mountains or visiting their son out of state.
