By Craig Smith
October 04, 2018 | ASCEND CURATED ARTICLE
What information is lacking in your marketing efforts that drives away leads? Where are consumers getting lost between the awareness and purchase stages of the buying process? Author Craig Smith offers ways implement a customer journey marketing strategy to improve sales conversions and encourage repeat buying.
As Practical Ecommerce explains, “The concept of a customer journey can serve as a practical guide for ecommerce merchants who want to grow their businesses. It tells them where to invest their marketing efforts, what products they need, and how to close the deal within the multi-device and multi-click patterns that shoppers take today before they buy.”
Customer-first marketing requires a deeper understanding of your audience. Start by asking a few questions about your overall strategy.
We recently had an opportunity to sit down with Chelsea Mueller, CMO and e-commerce expert, to discuss how the role of CMO has evolved in retail.