New Marketing Tactics to Reinvent Effective Customer Engagement

By Sherri Kolomayz

JUNE 3, 2019 | ASCEND CURATED ARTICLE

“As the proliferation of channels and demand for custom-tailored experiences continues to grow, traditional, one-size-fits-all marketing campaigns that companies have relied on for decades are quickly becoming dated. With easier access to information on pricing, ratings, and reviews, it is imperative for companies to implement new strategies and tactics to drive effective customer engagement.”

In this article, Sherri Kolomayz shares six tips to help your brand connect with customers and drive revenue.

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“[M]ost enterprise sales processes are still structured as processes; a series of transactional steps organized around your sales flow as you move a customer through your funnel or pipeline from “lead” to “prospect” to “opportunity” and so on.

“Customer journey mapping allows you to put yourself in your customer’s shoes and visualize how they get to know your product as they pass down from one phase of their journey to the next.”

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