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JOURNEY ARCHITECTURE
Nine Sample Customer Journey Maps – and What We Can Learn From Them
By Neil Davey
JULY 30, 2018 | ASCEND CURATED ARTICLE
A list of best practices in customer journey mapping along with examples make this article a good reference when planning a mapping effort.
As My Customer explains, “In essence, a customer journey map is really quite a simple concept: an illustration that details all of the touchpoints at your organization that a customer comes into contact with as he/she attempt to achieve a goal, and the emotions they experience during that journey.”
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