By Kelly Davidson
MAY 23, 2019 | ASCEND CURATED ARTICLE
“The world of retail feels more complex than ever,” however, “this complexity is all aimed at making the path to purchase easier for the consumer.” Multi-channel marketing has now become the norm, and from this we see the emergence of omnichannel marketing. What’s the difference, and which one is right for you?
In this article, Kelly Davidson shares the pros and cons between multi-channel and omnichannel marketing.
We are now more connected than ever which has provided organizations great opportunities to connect their brands with more customers. We’ve curated top trends and insights about the role of social media during COVID-19.
“Your customers have been trained by companies like Amazon, Uber, and others that have disrupted their competition (and even entire industries) by creating a better customer experience (CX).”