STRATEGY

Omnichannel or Multichannel? Which One and Why

By Kelly Davidson

MAY 23, 2019 | ASCEND CURATED ARTICLE

“The world of retail feels more complex than ever,” however, “this complexity is all aimed at making the path to purchase easier for the consumer.” Multi-channel marketing has now become the norm, and from this we see the emergence of omnichannel marketing. What’s the difference, and which one is right for you?

In this article, Kelly Davidson shares the pros and cons between multi-channel and omnichannel marketing.

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