By Jeremy DalleTezze
SEPTEMBER 8, 2017 | ASCEND CURATED ARTICLE
Author Jeremy DalleTezze highlights the good, the bad and the ugly of customer journey mapping processes currently used in marketing strategies.
As TSIA explains, “Customer journey maps are typically the result of a business planning exercise to better understand B2C customer experience sequences. With journey maps in hand, suppliers can then purposefully control and optimize the interactions to improve supplier outcomes in typically narrow circumstances.”
Data is one of the biggest buzzwords in marketing right now. Every organization is aiming to collect as much data on their customers as they can to try to better understand them.
Social media platforms occupy a central place in the digital landscape and play an outsized role in the lives of the customers you serve.