Optimize and “Appify” Your Customer Journey Maps with Analytics

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Optimize and “Appify” Your Customer Journey Maps with Analytics

By Jeremy DalleTezze

SEPTEMBER 8, 2017 | ASCEND CURATED ARTICLE

Author Jeremy DalleTezze highlights the good, the bad and the ugly of customer journey mapping processes currently used in marketing strategies.

As TSIA explains, “Customer journey maps are typically the result of a business planning exercise to better understand B2C customer experience sequences. With journey maps in hand, suppliers can then purposefully control and optimize the interactions to improve supplier outcomes in typically narrow circumstances.”

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