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Adobe Certified Professional
Marketo Engage Business Practitioner
Rachel Zavala brings 20 years of experience in B2C and B2B marketing to the Ascend team. Working across a wide range of industries such as higher education, nonprofit, consumer electronics and SaaS, her extensive digital marketing career sparked her passion for strategy and data analytics, or, put another way, has nurtured her inner data nerd. It’s no surprise that she excels at projects that require a deep-dive into the analytics. Her expertise in data-driven, strategic decision-making give her a valuable edge on her projects as well as in the digital marketing realm overall.
A proud lifelong Texan and former student of Texas A&M University, Rachel comes from a long line of Aggie family members. An adventurer at heart, she enjoys exploring the outdoors alongside her husband, Dale, and their four rescue dogs. You can often find them overlanding in Oklahoma, Arkansas, and Colorado.
