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Since founding Ascend in 2004, Managing Director Rich Herbst has provided the visionary leadership behind the company’s unique approach to marketing services. With over 30 years of experience in marketing and sales support, the core of Rich’s background is in B2B services marketing and consumer packaged goods with such corporate giants as Verizon Communications, ConAgra Frozen Foods and James River Corp. As a strategic leader at Verizon, he led a team that launched high speed internet and other online services for small and medium businesses. He has shared his deep expertise and customer-centric approach with companies across the software, retail, restaurant and real estate industries, from small startups to large firms. Rich has an MBA from the Darden School of Business at the University of Virginia, an MDiv from the Brite School / TCU, and a B.S. in Education from the University of Maryland.
Rich’s interests outside of his career include music, spirituality, philosophy, and nature. He aspires to write books on spirituality and philosophy, reflecting his dedication to bringing inspiration and strength to the lives of others.
