By Aric Wood
June 4, 2019 | ASCEND CURATED ARTICLE
“Most enterprise sales processes are still structured as processes; a series of transactional steps organized around your sales flow as you move a customer through your funnel or pipeline from ‘lead’ to ‘prospect’ to ‘opportunity’ and so on.”
However, the “customer’s journey through the process of finding a solution to their problem doesn’t necessarily follow your company’s process.” Often times the customer seeks a “solution and an advisor who understands those needs and can help solve their problem collaboratively.”
In this article, Aric Wood explains how you can outperform your peers in seven steps by incorporating design thinking into your sales processes.
We are now more connected than ever which has provided organizations great opportunities to connect their brands with more customers. We’ve curated top trends and insights about the role of social media during COVID-19.
Read the full recap of the recent Austin AMA panel focused on Digital Transformation.