Martech learning tools to boost your skillset
The exponentially growing avalanche of new martech solutions can be overwhelming for marketing professionals. Fortunately, staying ahead of the tech curve does not need to be overly difficult or painful, particularly with responsive learning tools.
65 questions for understanding the B2B customer journey
Understanding that customers engage with your brand in stages is half the battle, as Gary DeAsi wrote in his Customer Journey Marketer Blog. The other half is mapping and delivering specific journeys for your best targets, a process which is increasingly enabled by MarTech.
Adtech platform comparison: What you need to know
As marketers process more and more data in an effort to create customized and sometimes personalized experiences, customers increasingly demand assurance that their information is being handled ethically and securely.
