It’s all about the journey
This year Ascend Marketing leaders hit the road to hear how our customers are adapting to post-pandemic-AI-driven marketing. You might say we made a journey to hear about yours!
65 questions for understanding the B2B customer journey
Understanding that customers engage with your brand in stages is half the battle, as Gary DeAsi wrote in his Customer Journey Marketer Blog. The other half is mapping and delivering specific journeys for your best targets, a process which is increasingly enabled by MarTech.
Journey marketing 101
As marketers process more and more data in an effort to create customized and sometimes personalized experiences, customers increasingly demand assurance that their information is being handled ethically and securely.
