“The key to capitalizing on micro-moments lies in the ability to serve up key information at just the right time to move the sale forward.” In the customer journey, there are defining moments or interaction points between a business and its customer, and author Jim Yu of Marketing Land, argues that it is crucial for marketers to capitalize their use of marketing resources on catering to these moments. Learn more on how the art of timing can be crafted in effective and impactful omnichannel marketing.