The True Definition of Omni-Channel Marketing Attribution & Why It’s Important

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The True Definition of Omni-Channel Marketing Attribution & Why It’s Important

By Marketing Evolution

AUGUST 3, 2018 | ASCEND CURATED ARTICLE

With the average consumer requiring up to 13 unique touchpoints before converting, marketers have begun to take a “more engagement is better” approach, according to Marketing Evolution. Increase customer engagement using omni-channel attribution, a method that helps you assess the impact of each touchpoint.

As Marketing Evolution explains, “Modern marketers understand that the customer journey today is anything but linear. As consumer touchpoints continue to increase across print, broadcast, and digital marketing channels, accurately measuring each channel’s effect in driving conversions is paramount.”

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