Thinking

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Journey Marketing 101

At its core, journey marketing is a transformational shift in how marketers do marketing, in how marketers reach their customers and the information they provide them.

On Digital Transformation: What Marketers Need to Know

Read the full recap of the recent Austin AMA panel focused on Digital Transformation.

Leveraging Social Media To Capture Customer Data And Fuel Journey Orchestration

Leveraging Social Media Data to Fuel Journey Orchestration

Social media platforms occupy a central place in the digital landscape and play an outsized role in the lives of the customers you serve.

Why Digital Marketers Need to Own Deliverability

Email marketing as a field is constantly changing and everyone needs to adapt. The ones who manage to do that can stay on top.

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Sit-Down in the C-Suite with Adelle Archer, Eterneva CEO

We sat down with Adelle Archer, CEO at Eterneva, to discuss how customer experiences are transforming the death care industry.

A Sit-Down in the C-Suite with Chelsea Mueller

We recently had an opportunity to sit down with Chelsea Mueller, CMO and e-commerce expert, to discuss how the role of CMO has evolved in retail.

Recent News & Insights

Chris Perez, CEO of Left Right Media, joins forces with Ascend Marketing

Chris Perez will be joining Ascend Marketing as a Senior Strategist and Leader of the Digital Experience Group.

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Living and Working ‘Full-Out’: Rich Herbst Named 2019 Entrepreneur of Excellence

Ascend Marketing CEO, Rich Herbst, was named 2019 Entrepreneur of Excellence in the Media/Communications/PR category by Fort Worth Inc. Magazine at their awards dinner on May 9 in Fort Worth.

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Ascend Marketing Wins 2019 Marketer of the Year Award

Ascend Marketing won the 2019 AMA DFW Marketer of the Year award in the B2C Social Media category.

Ascend Marketing Named Finalist in Best Long Term Strategy Category of Drum Marketing Awards

Ascend Marketing has been named a finalist in the Long Term Strategy category of The Drum Marketing Awards USA.

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Ascend Marketing Featured on Fastest Growing Companies in Fort Worth List

Ascend Marketing was featured on Fort Worth Inc.’s 2019 Fastest Growing Companies list.

Ascend Marketing Launches New Brand for SMU

Ascend Marketing partnered with Southern Methodist University (SMU), an esteemed university in Dallas, TX, to rebrand its professional education program previously known as SMU CAPE — Continuing and Professional Education.