Analysis & Optimization

We recently had an opportunity to sit down with Chelsea Mueller, CMO and e-commerce expert, to discuss how the role of CMO has evolved in retail.

Email marketing as a field is constantly changing and everyone needs to adapt. The ones who manage to do that can stay on top.

It is well understood that the better the data you have, the better the decisions you can make.

What information is lacking in your marketing efforts that drives away leads? Where are consumers getting lost between the awareness and purchase stages of the buying process?