As marketers process more data than ever before to create tailored experiences, customers increasingly demand assurance that their information is being handled ethically and securely.
Data is one of the biggest buzzwords in marketing right now. Every organization is aiming to collect as much data on their customers as they can to try to better understand them.
Social media platforms occupy a central place in the digital landscape and play an outsized role in the lives of the customers you serve.
“Customer data and analytics is a deeply important part of a brand story.”
We attended Tech Titans’ analytics and insights forum and discussed how organizations use big data to respond intelligently to customers’ needs and preferences.
Data Aggregation, Modeling, Test & Measure, and Automation — author Andrea Steffes-Tuttle reveals the key success factors to performing customer journey analytics used by customer experience experts.
Customer journey analytics tools calculate churn rate in real-time for each stage of your customer journey to help you visualize points with high volume of churn. Boost your customer retention and brand loyalty strategies with these insights on churn reduction.
“CIOs have always been urged to think like businesspeople. But now it’s time for businesspeople to learn some nerdy magic from CIOs.”
Mapping and understanding the customer journey can be tricky. From awareness and research to purchase and post-sale activities, your customers interact with you in a number of ways. The more customer touchpoints you have, the more involved customer journey mapping becomes.
Author Jeremy Dalle Tezze highlights the good, the bad and the ugly of customer journey mapping processes currently used in marketing strategies.