Read the full recap of the recent Austin AMA panel focused on Digital Transformation.
“Your customers have been trained by companies like Amazon, Uber, and others that have disrupted their competition (and even entire industries) by creating a better customer experience (CX).”
“A strong and consistent brand can do wonders for your business. “
Today, marketers must do more than develop a creative customer experience that incites a desirable emotional response from their audience through one touch point.
“[M]ost enterprise sales processes are still structured as processes; a series of transactional steps organized around your sales flow as you move a customer through your funnel or pipeline from “lead” to “prospect” to “opportunity” and so on.
“As the proliferation of channels and demand for custom-tailored experiences continues to grow, traditional, one-size-fits-all marketing campaigns that companies have relied on for decades are quickly becoming dated.”
The way retailers think about their business needs to adapt and include technology as part of their overall strategy.
By “combining marketing automation tools and AI, businesses can cut down on risks created by inadequate segmentation approaches, and non-relevant marketing messages, while improving response times.”