Technology

Learn how to stay ahead of the martech curve, with responsive learning tools that can give you and your employees an added layer of expertise.

As more organizations continue to dedicate extensive resources towards adtech, it is crucial to evaluate the key features and benefits of major adtech platforms.

We sat down with Adelle Archer, CEO at Eterneva, to discuss how customer experiences are transforming the death care industry.

Inside IncubatorCTX, at the Austin campus of Concordia University, four industry panelists display — through thumbs-down and thumbs-sideways — their mixed feelings about the state of marketing technology today.

We recently hosted a marketing technology panel at our headquarters office in Grapevine, Texas, inviting senior executives and practitioners from around the DFW Metroplex to deeply explore marketing automation challenges and solutions.

How the Role of CIO has Evolved in the Field of Technology

“Toyota’s immersive AR experience will bring virtual vehicles to consumers across the United States so they can experience them up close and person.”

“The buyer journey is no longer a straightforward phenomenon. Its complexity increases as new marketing channels are introduced.”

In order for companies to gain operation efficiencies with AI, it needs to be implemented well.

“Many routine marketing tasks are candidates for automation. With automation, it depends on what you’re trying to do.”

Customer journey orchestration allows marketers to integrate different marketing technology systems and platforms together.

Discover how to enhance your customer experience strategy with technologies such as artificial intelligence and machine learning.