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Tina Schweiger combines her entrepreneurial spirit with corporate acumen to enhance an organization’s strategy, branding and experience design. Her background and solution-driven approach bring a fresh perspective to client challenges in any economic sector. An artist at heart, Tina is a Cum Laude graduate of the University of Texas with a BFA in Graphic Design. With a design-focused skillset rooted in brand strategy and creative direction, she delved into business ownership, launching creative design firm Yellowfin Design Studio in Austin, Texas, in 2002, which merged with Ascend Marketing in 2014. Certified in Human Centered Design by the Luma Institute, she excels in User Experience strategy, design leadership, and human-computer interactions, with a focus on creating people-first solutions. Her ongoing contributions to her field’s advancement include publishing research on emojis as mood predictors. Her leadership skills are sharpened by years of experience and a Master’s in Industrial / Organizational Psychology from Harvard, blending practical leadership with academic insights.
Tina’s life is shaped by her commitment to family, art and music. In her free moments, she enjoys spending time with her family and pets, engaging in mixed media art and learning rock vocals.
