By Daniel Newman
JUNE 7, 2019 | ASCEND CURATED ARTICLE
“Toyota’s immersive AR experience will bring virtual vehicles to consumers across the United States so they can experience them up close and person. The coolest part is that they’ll do this without requiring users to download a specific app to their mobile device.”
In this article, Daniel Newman explains Toyota’s immersive AR experience and why it’s a potential game changer.
As more organizations continue to dedicate extensive resources towards adtech, it is crucial to evaluate the key features and benefits of major adtech platforms.