By Greg Kihlstrom
APRIL 24, 2019 | ASCEND CURATED ARTICLE
“Customer journey orchestration allows marketers to integrate different marketing technology systems and platforms together.” With AI “you can observe and learn what customer interactions and behaviors create the most valuable customers.”
“By improving the communication between your marketing platforms, and showing you the best ways to reach your customers, this combination can optimize your efforts and create a more valuable customer experience.”
Inside IncubatorCTX, at the Austin campus of Concordia University, four industry panelists display — through thumbs-down and thumbs-sideways — their mixed feelings about the state of marketing technology today.