By Allen Martinez
JUNE 4, 2019 | ASCEND CURATED ARTICLE
“Today, marketers must do more than develop a creative customer experience that incites a desirable emotional response from their audience through one touch point. They must connect their data to the pain points and emotions that drive customer behavior and decision making in the first place.”
In this article, Allen Martinez explains how customer journey mapping “provides you with the means to create the ideal customer experience based on accurate data and emotion.”
“Your customers have been trained by companies like Amazon, Uber, and others that have disrupted their competition (and even entire industries) by creating a better customer experience (CX).”
Read the full recap of the recent Austin AMA panel focused on Digital Transformation.