STRATEGY

How Customer Journey Mapping Improves Customer Experience

By Allen Martinez

JUNE 4, 2019 | ASCEND CURATED ARTICLE

“Today, marketers must do more than develop a creative customer experience that incites a desirable emotional response from their audience through one touch point. They must connect their data to the pain points and emotions that drive customer behavior and decision making in the first place.”

In this article, Allen Martinez¬†explains how customer journey mapping “provides you with the means to create the ideal customer experience based on accurate data and emotion.”

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