By Indrajeet Deshpande
MAY 30, 2019 | ASCEND CURATED ARTICLE
“The buyer journey is no longer a straightforward phenomenon. Its complexity increases as new marketing channels are introduced. In fact, Salesforce has identified that it takes approximately six to eight touches to generate a sales-ready lead.”
Marketing automation helps solve the problem of juggling multiple tools and software in order for you to communicate effectively to your customer. With a single platform you can “engage with your audience across different channels.”
In this article, Indrajeet Deshpande explains what marketing automation is, “how it differs from email marketing, its multiple benefits and services, and how to go about implementing it in your organization.”
As more organizations continue to dedicate extensive resources towards adtech, it is crucial to evaluate the key features and benefits of major adtech platforms.