By Dom Nicastro
JUNE 3, 2019 | ASCEND CURATED ARTICLE
“Customer journey orchestration engine software is designed to help organizations analyze customer interactions across multiple touch points, execute the best communications and predict future customer interaction.”
In this article, Dom Nicastro highlights “some industry views of customer journey orchestration software and what it can deliver.”
These are exciting times for journey marketing. Not just an intriguing, ambiguous idea to most marketers anymore, journey marketing today is real-world strategy being deployed by many organizations across a diverse industry landscape.
An essential tool in customer journey mapping is the creation of a customer persona. And while it’s common to include some demographic data in a persona, it’s important to understand that the person itself is not simply a demographic representation.